The Milwaukee Bucks were celebrating their 50th anniversary when the news broke that head coach Jason Kidd was fired. A German gentleman had the misfortune (or fortune?) The insensitivity and lack of thought that went into this idea places it among the bad marketing campaigns that defined 2018. Ogilvy India falls in the latter category with its briefly run Kurl-On mattress ad, a little cartoon which showed renowned activist Malala Yousafza being shot in the head and falling onto a Kurl-On mattress in various iterations, before new iterations bounced back up toward accepting an award. The brand quickly pulled the spot, which was released in early April, and apologized. Build your strategy in a way that prevents these troll attacks. The culprit here was a lack of content marketing. Image source: When I've seen this sort of thing in the past, it tends to happen to larger, often multinational corporations with unwieldy marketing organization and a classic inability to see the forest for the trees. PR disaster incoming for walkers crisps #walkerswave has went disastrously wrong? In the meantime, though, read on to see what made our picks for the unbelievably bad marketing campaigns of this year. Their packaging compared women's figures to abstract, shapeless soap bottles. Then again, it’s The London Dungeon so what did you expect? In fact, white supremacist groups jumped at the opportunity to applaud Nivea for their messaging. Immediately following this blast, Snapchat shares dropped 4%, costing the company $800 million. Brilliant!’ That’s how I imagine that conversation went. There’s so much in the ad that doesn’t make sense. Just probably not in Japan on the anniversary of the Nagasaki bombings. The end result of their failure to audit the pictures before publishing them created a PR nightmare for the company. Surprisingly, even after the story broke out, the tweet promoting the video by the current governor of Rhode Island Gina Raimondo wasn’t deleted for quite some time. Today, marketers are exploring new channels and new media. We bet the IHOP community manager learned their lesson after twitting this attempted joke. Du Bois quote that included his name misspelled. of content marketing. Sometimes the worst marketing campaigns are simply ones that don't feel true to the company. When will these brands learn? If you’re creating content that’s relevant to such events, do so with genuine interest in educating your audience about the gravitas of the situation., — Thomas Keister (@thomaskeister) November 12, 2015, Back in 2015, in the midst of an immigrant crisis, the marketing team at Paddy Power thought it would be a good idea to release an ad with British athletes born overseas (and Andy Murray?) The State Department sent out a tweet reading ‘Not a “10” in the US? That's great for product launches and brand awareness, but it can easily backfire on a company if they miss the mark. for free electronic prizes. The US has had more than a few racially-motivated incidents recently, and coffee company Starbucks tried to start a campaign to get conversations about race started. The owner of the cafe put out a sign that read, “Happily gentrifying the neighborhood since 2014.”. 50 Work Uniform Examples That Inspire Trust, T-shirt Printing With Labels Done Right! Terms & Conditions. As writer, social worker and activist Feminista Jones eloquently put it earlier this year when asked about the ad, “brands should never make light of social issues related to people’s suffering; they should, instead, focus on selling their products in ways that don’t exploit the pain and suffering of marginalized people.”, In October, Dove posted a social ad on its Facebook page that featured a black woman taking off a shirt similar to her skin tone to reveal that she had turned into a white woman wearing a shirt similar to her skin tone.

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