A graduate of Central Saint Martins, Kye initially created her brand with the idea of mixing elements of fun into traditional representations of masculinity. Seoul's fashion community has proved to be inspiring for Kye. playnomore.co.kr, Nohant (pronounced NO-AHNG) is the brainchild of designer Noah Nam whose preppy-meets-urban-edge aesthetic takes inspiration from French style and the words of Coco Chanel: “Luxury must be comfortable, otherwise it is not luxury.” A favorite of Korea’s top actors like Bo-gum Park and Ah-in Yoo, the unisex line’s offerings include oversized trench coats, button-downs with statement cuffs, and its signature “Lonely Lovely” sweatshirt. debuted his eponymous collection at Paris Men’s Fashion Week. The caption read, “#CyberPants,” and the post was time-stamped 3:29 a.m. 나날이 늘어가는 나의 야매 컴스킬z #합성왕 #실사는패션위크에서ㅎㅎㅎ #사이버바지, A post shared by Kathleen Hanhee Kye/ 계한희 (@kkye) on Feb 6, 2018 at 12:15pm PST. Founded in 2013 by second-generation Korean-American brothers Kevin and Terrence Kim, IISE (which translates as “second generation”) strives to mix Western tastes with Korean traditions. The brand may be new to the global market, but it’s well-established in its home country—with over 66 stores, it generates roughly $90 million dollar in business in Korea. Monochrome colors are dominant in Moohong’s clothes and for both menswear and womenswear, the designer employs minimalist tailoring, cuts, and construction with extra details like drapes for movement and flow of fabrics. Like in the other industries, Korean culture have a distinct and individualistic image of their own but it’s still attractive to an international audience because of its uniqueness and universal appeal. Some 40 retailers sell her brand globally. Editors of fashion magazines featured her collection and labeled her style as “high-end street wear.”. Her collections are sold at boutiques, including VFiles in New York City and Shop Super Street in Los Angeles. hyeinseo.com, If your style leans towards comfort with edge, Ader Error is the brand for you. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. (Photo by Christian Vierig/Getty Images), Get to Know the Eco-Conscious Fashion Brand Emma Watson Loves, The Designer Behind Kate Middleton’s Engagement Dress Is Back With a New Brand, How Reformation Became the Ultimate Cool Girl Brand for Sustainable Clothes. We may earn an affiliate commission whenever you purchase a product through this site. Based in Seoul and founded by Korean-American Kathleen Kye, KYE debuted for Fall/Winter 2011 with a small, exclusively black and white collection inspired by a dream the designer had in which she was squeezed by King Kong’s giant hand. What attracts us to Kimmy J is its unpredictability. The clothes themselves are influenced by modern artistry and minimalism but the progressive attitudes of the brand makes it easier for men and women to find a connection. The unisex line sells an array of casualwear infused with child-like fantasy. Why do you think people are identifying with all things yeehaw these days? A part of the brand’s aesthetics is the beautiful coexistence of tradition and modernism in its style, complete with unique details that make every piece eye-catching without being tacky. TVXQ, the Godfathers of K-Pop, on Returning After a Three-Year Break With a New Album, a New Look, and New Instagram Accounts. Having worked in multiple fashion houses since the ‘90s, Juun.J’s 2007 launch was met with positive feedback that soon earned him the status of being the most innovative designer for menswear. The brand approaches fashion as a synonym for art, and strives to create beautiful and sophisticated collections that cause the wearer to break free from the tedium of everyday life, even if only for a moment. Lately, there's been so many articles about the yeehaw takeover, and how especially musicians across all genres are obsessed with Western-inspired aesthetics and attitude. And I believe Korea has a great potential to appeal to global customers,” she added, explaining why the talented London educated designer returned to Seoul. All of their clothes are also made in Korea in their own fabric mills, so all doubts about its ethical standing is clear. SJYP is a Korean streetwear brand that has captured both Korean and international stars’ hearts. Owned by a designer often called the “Korean McQueen”, the eponymous label Lie Sang Bong has a reputation for being flamboyantly innovative. KYE is getting a bit mature, as a brand and with our style. Moohong Kim has a prestigious educational background with a PhD in politics, but it turns out a passion for clothes will bring in more success that the other profession ever would. “Unlike K-pop, K-fashion is virtually unknown. The lazy aesthetic is exaggerated in elongated sleeves, wide-leg lounge pants and cargo pants, and the general oversized look of all their clothes. With the mature design and office-appropriate cuts and construction, Bourie’s clothes are fitting both for casual weekenders and weekdays at work. Many of these brands are recently established with no more than a few decades of existence, but many Koreans prove to have the natural potential to become great designers, if this list is any indication. “Seoul Fashion Week needs some designers who can make Seoul Fashion Week strong,” she said. * Only available at I. We hope to continue producing good collections and collaborations so we have a great archive. Scroll though and shop the top seven Korean streetwear brands to know now. Getting into a whole new set of trends and culture is too overwhelming on its own, more so in fashion for its wide variety. kyefashion.com, Kuho fall 2017 presentation at New York fashion week. In Spring 2004, Choi debuted General Idea and by 2008 the designer was showing at New York Fashion Week—the first-ever Korean designer to do so. I usually get inspired by people. D.Gnak is the reversed version of its designer’s name, Kang Dong Jun. #kye #kathleenkye #kyefw1314 #계한희 #의리넘치는친구들사랑해, A post shared by Kathleen Hanhee Kye/ 계한희 (@kkye) on Mar 28, 2013 at 8:17pm PDT. ... Kye. The brand is most appealing for their matching monochromatic sweatpants and sweatshirts or hoodies that exude the perfect balance between coziness and comfort and hip hop. “By all means, the collection is out once again, and it must look better than ever.” This sentiment showed up in the fringed edges and strategic asymmetrical ruching that adorned the collection, subtle, peripheral hints at how an anxious designer might cope with the stress. Ever since I was a little girl, I just loved clothes and dressing myself. We collaborated with The Misshapes, Primary and Somdef in the past. Coming from someone who came from K-pop stardom herself, pushBUTTON is a streetwear label from former K-pop idol Park Seung Gun. Take note that K-Pop stylish superstars, including G-Dragon, Hyoyeon from Girls' Generation, and CL, have supported the brand from the get-go, sitting front-row at KYE's pre-going-global SFW shows.

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