The following year, White Claw's hard seltzers took the lead. In 2017, Jose Cuervo's pre-mixed margarita was the leading beverage in the alcoholic ready-to-drink category, which includes canned cocktails and spiked seltzer, said Beth Bloom, associate director of US Food and Drink for Mintel. Why this beer uses barley that went to space, Why the world's largest ice cream company is betting on home delivery, Internet mocks McDonald's new meatless burger, This company is giving away bacon-scented face masks, People are brewing fancier coffee at home. ©2019 ANHEUSER BUSCH COMPANIES, LLC. Natural Light Seltzer is rolling onto shelves this month. It comes in two flavors: mango and peach, and black cherry and lime. Both have 6 percent ABV, making them slightly stronger than the other hard seltzers you've likely been sipping on this summer (White Claw and Truly contain 5 percent, Spiked Seltzer 4.5, and Henry's 4.2). drive-thru design, This small business stood for a century, but Covid-19 closed it in months, McDonald's sales plummet in dismal quarter, Cheez-It releases limited-edition box with wine pairing, CEO fears Japan could lose a fifth of its restaurants, How beer delivery saved this Seattle pizza chain, The most convincing reason for being 'sober-curious'. Email. Get ready for these refreshing and tasty flavors to rock your world. If you're looking to drink but not pay, start crafting your tweets. ALL RIGHTS RESERVED. Today, Anheuser-Busch, its parent company, jumped in the pool and announced Natural Light Seltzer. Natural Light Seltzer: Catalina Lime Mixer. Natural Light Seltzer will cost about 20% less than the average 12-pack, the company says. if your browser does not redirect you in five seconds Get ready for these "We're evolving to address those needs. All rights reserved. And it has a higher ABV than its competitors. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. Wine And Spirit Tags Are Perfect For Holidays, These Candles Smell Like Dunkin' Coffee And Donuts, The Best Kitchen Deals For Black Friday 2020, Steve Kornacki Projected Thanksgiving Desserts, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. You are about to be directed to another site, a place of enjoyment for people of all ages It recently launched Naturdays, a strawberry lemonade lager, that it says is performing well. One particularly hard hit category, Bloom noted, is beer. Newsletter. You may be able to find more information about this and similar content at, Harry & Meghan Told Netflix When To End The Crown, Fans On TikTok Love These Boozy BuzzBallz Drinks, You Can Get Boozy Christmas Ornaments For The Tree, How To Order A Raspberry Cheesecake Frapp, David Bowie's Son Loved *That* Ziggy Stardust Cake. Natural Light Catalina Lime Mixer That's good for this company, Uber Eats' new ad pits Luke Skywalker against Capt. Subscribe. Get ready for these refreshing and tasty flavors to rock your world. vary slightly. The alcohol company is launching a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers. Disclaimer. A delicious easy-drinking hard seltzer with a splash of fruit flavor. Per a press release, the company is giving away 10 cases each to 100 winners. Most stock quote data provided by BATS. We may earn commission from the links on this page. The former is cherry- and lime-flavored while the latter tastes like a mix of mango and peach. Click here ENJOY RESPONSIBLy, You must be of legal drinking age to enter this site, By submitting this form, you agree to be bound by the All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Natural Light Seltzer Pet Leash - Narrow. Learn more and start shopping today! Aldi's Dirt-Cheap Hard Seltzer Line Is Almost Here, PBR Is Releasing A Lime Flavored Hard Seltzer, Spiked Seltzer Is The NFL's Official Hard Seltzer, Michelob Ultra Is Releasing Hard Seltzers, Natty's Hard Seltzer Got A World Series Makeover. Beer sales have been declining in recent years, Bloom said. Strawberry and Kiwi call the shots around here. Natural Light Seltzer is going to be a little different. A delicious easy-drinking hard seltzer with a splash of fruit flavor. As consumer tastes shift, Anheuser Busch has been working to revitalize Natural Light, an important part of its overall portfolio. But it took a while for the beverage to start gaining traction with consumers. With Natty Light Seltzer, AB InBev wants to appeal both to Natty Light drinkers and take share away from other hard seltzer brands, he said. Delish editors handpick every product we feature. So beer brands, like Natural Light, may be launching hard seltzers as a way to "buffer those losses," she said, noting that beer is still the biggest driver of alcohol sales by volume, far larger than the hard seltzer category. Terms of Service Picard, Imperfect Foods' business is booming during the pandemic, See Burger King's new three-lane (yes, 3!) serving and 4 carbs. Add to Cart. Mango and peach make this seltzer the ideal beach partner. Delish participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Hard seltzers hit the scene in 2016. . And that's exactly what Naturdays is all about, that's what Seltzer is all about as well.". Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. The product is priced at about a 20% discount compared to the leading brands, and unlike most hard seltzer brands, which are often sold in packs of four, it will be available in bulk 24-can packages. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. ONE BUSCH PLACE, ST LOUIS, MO She added that over the last few years, ready to drink alcoholic beverages like hard seltzer have been "a bright spot," within alcohol, where other categories have slowed. "The seltzer you never saw coming," as the brand dubbed it, comes in two hilariously on-brand flavors: Catalina Lime Mixer and Aloha Beaches. $20.00. White Claw hard seltzer has been parodied and memed. Madison Flager is the Lifestyle Editor at; she covers food news and trends, travel-worthy food experiences, and the products you need in your kitchen right now. refreshing and tasty flavors to rock your world. Sign up to receive exclusive updates from us and receive 10% off your first order! Hard seltzer has mostly become popular on the coasts. Natural Light Seltzer is made from a malt beverage base. Privacy Policy. The only rule: You have to be over 21 to win, doy. The alcohol company is launching a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers. That year, Mike's Hard Lemonade maker Mark Anthony Brands launched White Claw. A delicious easy-drinking hard seltzer with a splash of fruit flavor. Consumers are likely turning to hard seltzer for the same reasons that they. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. Because brewing is a natural process, values are approximate and may Earlier this year, the beer you 100 percent drank at some point in college dipped its toe in the not-beer-beer waters with a Strawberry Lemonade Natural Light brew called "Naturdays." Do Not Sell My Personal Information. Today, Anheuser-Busch, its parent company, jumped in the pool and announced Natural Light Seltzer.

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